THE UNIVERSITY OF HONG KONG
Use of the University's Name and Visual Identity
- As society and economy become knowledge based, the University of Hong Kong
- indeed, any university - is increasingly committed to knowledge creation
and dissemination for the benefits of the community with which it forms an
inherent strategic, and profitable, partnership. Through provision of educational
services and technology transfer, university-owned knowledge acquires social
and economic values, very often through collaboration with commercial enterprises.
The globalisation trend also means that the University of Hong Kong must seek
to break out of national and regional boundaries, and be recognised as a university
of international renown. On account of its strategy of community partnership
and internationalization, the University of Hong Kong is collaborating actively
with individuals and organizations, locally and internationally.
- Indeed, we regard "The University of Hong Kong" as a widely known and respected
name in Hong Kong, regionally and internationally, and would feel immensely
proud if the accomplishments of the University's staff are mentioned by the
public. We are also gratified that the University is named for contributions
to the material benefits and progress of the society - on account of its academic
and research exploits and collaborative work with non-university partners.
- We therefore believe that the appropriate use of the name of the University
will bring credit to all members in association and the institution itself;
conversely, improper use of the name will engender ill repute. However, the
University must at the same time be seen to have maintained its core value
in the pursuit of truth and must be trusted by the public that in all its
activities, including commercialization of research output and business-industry
partnership, the intellectual integrity is preserved.
- The name itself (including the variant forms of its visual identity) is
also an intellectual property that the University must have legitimate interest
to protect its use.
- The University has prepared a set of policies and guidelines on the use
of the its name and visual identity, and this hopefully ensures the accurate
and proper usage by members of the University and the public.
- Members of the public who wish to make reference to the University's name
in any activity or manner of association are urged to refer to the document
"Policies and Guidelines on the Use of the University's
Name and Visual Identity". It is understandable that the University's
name will be used extensively and under different circumstances. Hence, this
set of general principles and guidelines may not comprehensively cover all
cases. If in doubt, members of the public are requested to seek advice from
the Registrar of the University.
May 15, 2003